Continuum Attractions

Digital Marketing, Web and Advertising Services

Following the successful management of Real Mary King’s Close and York’s Chocolate Story Google Ad Accounts in 2018 and 2019, increasing revenue by 373%, Altar was appointed to drive the pay per click advertising strategy for the rest of Continuum‘s attractions from July 2020. The number of users coming from paid search increased by 41% across all three of the new attractions YoY. 

Services:

– Digital Marketing
– PR
– Advertising
– Marketing
– Web

We were also appointed to support the relaunch of The Loch Ness Centre following a £1.5 million refurbishment.  

A created a campaign enticing tourists to visit with a range of impactful materials with a glimpse of what lurks beneath the dark waters.  Visible throughout the key target hot-spot of Inverness Airport, the four-panel advert and poster continued onto the floor space promoting a special offer.