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Simon Howie

Web, Packaging, PR

Simon Howie has grown rapidly to become one of the UK’s best loved food brands.

Altar work with the client group in both the digital and PR space and have also been involved in the development of a number of new product lines. This has resulted in a range of new packaging projects and supporting marketing collateral.

Services:

– Positioning
– Ecommerce Website
– Online Campaigns
– Marketing
– Packaging

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Altar were asked to develop packaging concept work for a Simon Howie healthy ‘Kids Range’ of products. With a departure from the recognisable brand black and orange, the design style still works in harmony with the Simon Howie core range but with the necessary shelf appeal to parents and children. This is achieved through use of bright colour palette, considered typography and custom illustration.