I’m Jasmine, a business and psychology uni student.
I joined the Altar team for a six-week internship to gain an insight into the industry. During my time with Altar, I not only learned about the ins and outs of digital marketing but I also had true hands-on experience with several important elements. These included managing social media profiles, writing copy and gathering content.
The range of clients at Altar is extensive, ranging from alcohol brands to UK tourist attractions. No two days were the same and there was always something new and exciting for me to learn.
The top 5 things I learned during my time at Altar:
The power of creativity and effective communication
Creativity is at the heart of every marketing strategy, and is what helps brands stand out in a crowded marketplace, capturing their audience’s attention.
Effective communication of a brand’s main themes is the key to building a strong presence and successful campaigns. During my internship, I learned how to craft social media posts that carried those themes through the images and the copy.
The importance of staying up to date with trends
Remaining current with ever-evolving social media trends across all platforms is vital to stay informed and adapt to the latest developments and news. Particularly nowadays with platforms like TikTok where the shelf life of certain trends may only be a matter of days. By staying current, this ensures that businesses maximise their reach, getting in front of potential customers and increasing engagement.
How to effectively manage social media accounts
With the variety of social media platforms available, it is important to understand how each platform is unique. One of my roles involved creating Meta ads and designing social media posts. This experience highlighted the importance of understanding the audience, optimising social media profiles, and crafting keyword-optimised captions to enhance brand visibility.
Strategic PR and press coverage
PR isn’t just about securing coverage and having your brand recognised; it is about creatively reaching potential new customers and engaging with them.
I learned the importance of targeting the right audience to maximise impact, and measuring the reach and success of press coverage, looking at the various metrics to understand the impact.
The value of belonging to a supportive and fun team
I was very lucky during my time with Altar to be a part of a team with such a positive vibe. Due to the collaborative nature of marketing, a positive team culture is so important in order for everyone to feel able to bounce ideas off each other. Open communication and a shared commitment to goals not only produces better work but also strengthens team performance and boosts innovation.