We partnered with the Highland Park brand team across various project requirements, spanning packaging design, single cask releases and a refresh of the visitor centre experience. From premium whisky packaging to reposition the 18 year old expression, we crafted a distinctive and highly detailed evolution of the core illustration, utilising the latest 3D embossing techniques to elevate the existing packaging. This helped answer the brief to “premiumise” the release while celebrating the brand’s Viking heritage and craftsmanship.
We also produced hero and product photography to showcase the beauty of the third and exclusive Rose Gold 50 year old release.
Beyond packaging and collateral, we brought the brand to life at the distillery itself, delivering an engaging visitor experience through updated tour graphics and new distillery signage. The result was a more cohesive, immersive and premium onsite journey for visitors.
