We have worked with the Abertay University marketing team for a number of years to design and produce their annual prospectus, making sure the brand, course information and student stories come together in a way that’s clear, engaging and easy to navigate for different audiences at home and overseas.
Building on that foundation, we developed a personalised digital prospectus experience. Prospective students answer a few simple questions about what they’re interested in (from specific courses and subject areas to accommodation and campus life) and the platform generates a tailored PDF prospectus that includes only the content that’s relevant to them. The result is a prospectus that feels more focused and useful for each user, while still drawing on the same high-quality content and design as the core printed piece. Most importantly this engagement can be tracked and interactions followed up.
For Abertay, this approach means a more efficient way to serve varied audiences, better quality enquiries and richer insight into what prospective students are actually looking for, all while keeping the brand consistent across print and digital channels.
