We repositioned the Crossbow Optical brand to better reflect its innovative products and technical expertise. We refreshed the existing identity with an updated colour palette, typography and visual language, then rolled this out across a new suite of sales literature, support materials, video and digital. A bank of bespoke photography, illustration, CGI and video content brings the product range to life, creating engaging stories for use in presentations, campaigns and online. Together with a new website, these elements provide a cohesive toolkit that increases impact at every touchpoint and supports the sales team in winning and retaining customers.
