As brand and digital partners to Dundee Football Club, we helped define a bold new territory that reflects the club’s identity, ambition and fanbase. Working from core brand principles through to execution, we created a refreshed visual and tone of voice that we rolled out across key touchpoints such as the team coach, changing rooms, training campus, matchday environments and club communications. This thinking carried through to a new website, designed and built by our team, which brings fixtures, news and ticketing together in a clean, intuitive experience. The result is a joined-up brand presence that feels unmistakably Dundee FC.
