Fishers, part of North America’s largest laundry group K-Bro, needed a bolder platform to stand out in a crowded commercial laundry market and attract new talent. We developed a confident brand and digital presence, including a modern website and a series of mixed-media recruitment campaigns in both the UK and Canada. Combining traditional channels with highly targeted digital marketing, social content and campaign landing pages, we initially helped Fishers & reach the right people, quickly and cost-effectively. The results were so strong that the strategy and refreshed creative approach were adopted by K-Bro across Canada, delivering similarly impressive recruitment outcomes and reinforcing reputations as leading global commercial laundry’s.
