We were asked by an iconic whisky brand to create packaging for a new glass gift set that would sit comfortably alongside their iconic bottle. Working within the existing brand guidelines and asset library, we focused on designs that complemented the core pack architecture and amplified what was already distinctive about the brand.
To elevate the experience, we introduced a series of premium finishing details, including embossing, tactile varnishes and a bespoke die-cut window that echoes the shape of the main shield label. The result is a giftable pack that feels familiar yet special and clearly part of the brand family, but with standout presence on shelf.
