Macb’s bold, cheeky flavoured water needs a brand presence to match both online as well as on shelf. Building on our long-term partnership with Macb, we continue to evolve the brand with a strong focus on social-first creative and digital activity. From scroll-stopping films, animations and photography to always-on content calendars, influencer collaborations and paid social, we keep Macb’s “refreshingly Scottish” personality front and centre on channels that are used by their fans and customers. Our work spans digital campaigns, web, marketing, PR, brand activation and events. We ensure every touchpoint feels unmistakably Macb and help the brand stay visible, relevant and refreshing in a crowded drinks market.
