For Active Dundee, we delivered an integrated mix of strategic, brand and digital services to bring their new positioning to life in an energetic and compelling way. Working from the insight stage through to execution, we helped define the brand story, values and key messages, before translating these into a bold visual identity and tone of voice that feels energetic, inclusive and distinctly Dundee. This thinking underpinned the creation of a dynamic new website, campaign concepts, and a structured communications approach designed to engage a wide range of audiences including families and casual users to committed members and partners. By ensuring every element worked together, across digital channels, physical environments and marketing materials, we created a coherent brand experience that makes it easier for people to discover what’s on offer and inspires the whole community to connect, move and thrive.
