Donaldson Group is a sixth-generation timber and housebuilding business with ambitions firmly set on the future. Working as brand partners, we’ve helped modernise and clarify the Group brand with research and leadership workshops through to refreshed positioning, visual identity and websites. Simplifying the name and evolving the brand system created a more inclusive, progressive platform that unites multiple businesses and acquired brands under one clear story. We rolled this thinking out across key touchpoints, including the Group website, internal communications and external marketing, giving Donaldson a cohesive, scalable brand that supports growth, attracts talent and underlines their commitment to building better futures.
