EQ Accountants brings a modern, energetic approach to a traditionally conservative sector, and their brand needed to show it. Working closely with the leadership team, we helped clarify EQ’s positioning and personality, then developed a bold visual identity built around a colourful, energetic illustration style. This refreshed look and feel was rolled out across key touchpoints including marketing literature, presentations, digital assets and campaign materials. Our approach ensured that every interaction feels contemporary, approachable and distinctly EQ. The result is a brand that reflects the firm’s dynamic, people-first culture and supports its ambitions for continued growth.
